Our story


Where craftsmanship meets timeless elegance!

Abelone Wilhelmsen is a Danish fashion designer based in Antwerp who offers a fresh take on timeless fashion. Her brand focuses on skills and seasonless premium designer apparel that offers beauty through it and exceptional value that is built to last. Abelone's flagship store is a must-visit destination for those looking for elegant and timeless pieces. Located in the centre of the fashion district!

Always looking for ways to improve her collections, Abelone now offers her latest collaboration with Spanish artisans in Ubrique, who have used their refined skills to realise the first Abelone Wilhelmsen Signature bag. The leather used is a result of intermediate stock from high-end fashion houses and the bag shows extraordinary attention to detail and quality, making it a perfect addition to any wardrobe.

The collaboration between Abelone Wilhelmsen and Spanish artisans includes sustainable practices and offers customers an opportunity to acquire a highly exclusive piece of craftsmanship. Don't miss this chance to pick out a multi-faceted piece of art that has been discovered with the convincing skills of expert artisans. This bag is a statement piece that you will cherish forever.

There is more than just the Abelone Wilhelmsen collection, the designer offers you a unique experience during private shopping or personal styling. Receive exclusive advice on the style adapted to your taste and shop in a personalized and integrated environment.

Abelone Wilhelmsen offers her customers more than just clothes, she offers them an experience. The combination of craftsmanship and timeless elegance describes garments that you will wear again and again and that will always stay in style. If you're looking for something urban and exclusive, you should definitely visit Abelone Wilhelmsen's flagship store. 

GVA - Ellen Bogaerts

 WHO

We work together with a local manufacturer. That is where the magic happens! Talented seamstresses and real craftsmen are valuable partners, who translate our design to breathtaking garments and accessories with their skills. We work with family businesses & ateliers in Belgium, Portugal, Spain & Mongolia

WHY

Timeless contemporary pieces, no use of seasons, high-quality garments with amazing fit & styles, and "made on demand" garments, are some of our key elements. We wish to design clothes that you can combine in new ways and will love & want to wear for years to come. Our aim is, that our customers can engage in a relationship with our clothes as if we were on a journey together.

SLOW & SUSTAINABLE FASHION

Working with European deadstock, recycled or organic fabrics, is an important part of our commitments. Once produced, our garments are collected by bike. Stepping away from traditional fast fashion is an important part of our vision.

We aim for a better future for mankind and our planet. Connection and awareness are key parts of our brand and business. Overproduction, unfair labor practices, and a large carbon footprint do not fit with our philosophy.

SAY GOODBYE TO FAST FASHION TODAY!

Product + Planet + People: You have a direct impact when purchasing clothing from our collections. You are a part of creating jobs in our own country, lowering our carbon footprints, and giving the earth and our climate a chance to recover!


FUTURE GOALS

Reuse, repair or recycle: Working towards an even more circular business model, where we reuse and transform our leftovers into new products. We invite our customers to repair their garments locally. 

Reduce the use of plastic from our total production flow. Aim to use more recycled, upcycled, and organic textiles. Transparency & respect throughout our business is a must!

Want to know more? Send us a DM or pass by our flagship store in Antwerp. As well, the new Green Deal from the European Commission can give us a lot of inspiration.

GREEN DEAL